Once upon a time...
...there was a girl who lived in a house in the country with two dogs, four cats, and her only child, a boy named Alex. (The girl had not grown up knowing she was a girl, but that's another story and will be told another time.) The girl had spent a very long time paying attention to what made people happy. She loved to give gifts and do favors and create smiles, and she loved to hear about how much other people enjoyed their experiences as much as she loved having experiences of her own. She was, strangely, often not very happy herself, but she enjoyed watching other people be happy so much that it almost made up for it.
One day, the girl happened upon a marketplace on the internet. It was full of people selling what they'd made and what they could do, and usually, whomever they'd sold to was satisfied with what they'd received. But the longer the girl looked at the marketplace, the more she realized that satisfied was all the customers were; few of them were truly happy, and fewer still were so happy that they were telling others about what they'd bought.
So, the girl saw, the customers were frustrated because they rarely got to talk about the happiness they'd just felt or the experience they'd just had, and the sellers were frustrated because they wanted to be able to give their customers more but didn't know how to do it. They knew how to sell, and they knew what to sell, but they wanted more than that.
The girl said to herself, "What if there were a way to show the sellers how to make their customers happy, and a way to give their customers an experience to talk about? I've paid attention to what makes people happy for a very long time, and I've studied how to give people an unforgettable experience." It was true. She'd studied theme parks and animation, writing and mythology, history and architecture, and most of all she'd studied people - how they behaved, how they enjoyed, and how they communicated.
And so, in a little corner of the marketplace, she set up her own shop. She called it The Delightworks, and in that shop, amid the toys that her grandfather had made (for her grandfather had been a toymaker, making wooden toys that moved and danced, but that's another story and will be told another time), the games she loved to play and the books that she loved to read, and her two dogs, her four cats, and her child, she welcomed anyone who came in, listened to what they were doing and how they were running their business, and, gently but firmly, told them what she thought they should do to help their customers be happy and to give their customers the experience they wanted.
This is the story of that marketplace, those sellers, and that little shop on the corner.